The Collectors Club brief was to create an online space that encapsulated the luxury of watch collecting. We were told it had to be members-only, with the ability to validate members, encourage genuine transactions, showcase incredible collections and most importantly create a trusted environment for watch enthusiasts to connect, free of the distractions you get in online watch marketplaces. On top of creating a seamless experience, everything we built also had to be powered by a scalable technical platform that could be expanded upon in the future; both for community capabilities and membership expansion.
While many websites and forums exist for watch enthusiasts to connect, these are predicated on the commerce aspect of watch collecting versus building relationships between collectors. Watch Forums tend to be siloed and lack a baseline level of trust. Collectors had no safe method of verifying themselves as members of the community or a space to confidently share their knowledge, find incredible timepieces and learn about other collectors.
Velocity created a customized membership platform that prioritized trust, exclusivity and community. Our custom-built platform uses Laravel as a robust foundation for authentication, beautiful design and content management, tailored around the needs of luxury watch collectors. Features include controlled membership applications, watch showcases, the ability for members to create wishlists, submit editorial content for review and publishing such as a members-only forum to connect.
Custom-Built User Experience
Custom Member Workflows Developed
Unique Community Features Integrated
Private Membership Platform
Key Challenges
When designing a community for luxury collectors the product needed to feel exclusive, yet be usable and most importantly allow every action to reinforce the trust and authenticity of the items.
