Gemar's initial requirement was a mobile app to enable wholesale customers to scan barcodes of products they want more information on and immediately access product details. This idea developed into a mobile commerce solution that could service both wholesale and retail customers. There was a need for an easy product discovery process that would speed up ordering, allow for real time syncing of business data and provide a seamless purchasing process for many types of customers.
Gemar's previous ordering process required manually searching for products and having separate purchasing processes. It was slow and cumbersome for customers to order. Wholesale buyers needed to search for products faster, and retail customers wanted a streamlined mobile experience like they're used to with other shopping apps. Gemar also needed all of their inventory, pricing and customer data to stay in sync, since there was no single source of truth and the systems weren't connected in real-time.
Velocity created an optimized Flutter app that unifies product discovery, ordering, and account management into one smart platform. Add real-time barcode scanning capability to your ecommerce experience and allow customers to view products, manage orders and make purchases using just their phone. Velocity’s solution allows for separate buy paths for wholesale and retail customers, tied together with a single backend. Integrated with inventory, pricing, and customer databases you can be sure your information is seamless and consistent across all touchpoints. <b>"Gemar transformed mobile ordering into a faster, smarter, and fully connected commerce experience for wholesale and retail customers alike."</b>
in Mobile Customer Engagement
Repeat Purchase
Cart Abandonment
Mobile Conversion
Key Challenges
We needed to build a single platform that could be rapidly developed, scale efficiently and automate processes where possible to power many different customer journeys.
